I've considered posting this in the past, but I was thinking about it again, so I decided to post it before I forget completely.
I was at my kids' end of season Little League baseball ceremony the other day, and it dawned on me how much exposure comes from sponsoring a team. You get your business name on a team's shirt for one. But also, your business name becomes the team name. People will be referring to it all season.
At this particular ceremony I lost count of how many times each team's sponsor was referred to, it was great publicity for them. I have no idea how much it would cost, but even $500 sounds pretty good to me.
Now, whether a team wants to be know as "Starry Night Movies" is a different story.